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Tuesday, July 26, 2011

Topic Change on Facebook.

Facebook is all the rage these days. Its great for personal interactions with our friends & family, playing games, and keeping up with brands that we love.  Facebook claims that there are more than 750 Million users on the site and 50 %  log on daily. I believe that to be true. I use Facebook everyday for personal and business. I log on to check on my friends, and to monitor my fan pages for new fans "likes" and comments.

I love to network on Facebook. I believe that a good percent of the fan's "likes" I have on Facebook are from networking. If you have a fan page for your business, blog,or whatever and are not networking, your Crazy! Networking on Facebook takes some work, but the rewards are 10 fold. A couple of the places to get started are Fan Page Promote and Promote My Fan Page. The concept is really simple. Like a page with your personal profile. Leave them a note telling them where you are from. Most of the time the page owner will return the like and post on your wall. This is good for both pages for two reasons: your page is gaining new likes, and it is active with the posts. This boosts both pages in Facebook's rankings. Now I don't suggest you go around liking pages willy nilly. I only like pages I am truly interested in because in reality I would want the same.

Something to be leery of is pages that change topic when they get their fan base built up. I tell you this because I recently noticed a page that I had liked do this. The page started out as a fan page promotion. This was fabulous. Their concept was to like the page from your personal page and they would do a shout out for your business. Also, if you did a shout out for them they would return the favor. I loved this page and promoted them heavily. This page also had a business directory that was made up in the notes section of the page. Then one of the admins decided to sponsor this business directory on her blog. This was AWESOME! I was one of the first in the directory. I even grabbed the button from the blog and put a link back to it from my site. After a short bit of time, this page had nice numbers for "likes".  I started noticing fewer shout outs for businesses no belonging to the admins.Then the ability to post on the wall went away. Then the main admin changed the location of her blog. There is no longer a link to the business directory on the blog. I asked on the pages wall if I had missed an announcement, and was the blog going to continue to host the directory since they moved. My question was deleted and the admin once again posted about her blog. I find it VERY RUDE!  Trust me I will no longer "like" that page, and I have warned others.

Until Next Time!

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